Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s start this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its features are geared to towards assisting you with one task only: creating amazing sales funnels that get you the an increasing number of sales.
However, Kajabi is meant for a different purpose altogether:
Its objective is to help you make a proper content delivery system with which you can earn revenue through your courses and content.
In this review, we will do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This can allow you to realize which sales funnel instrument is better suited to your business. We’ll compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that both these tools provide similar features, yet are meant for very different audiences.
But which tool is fantastic for you? Keep reading to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you want a sales funnel.
But building a sales funnel is no simple task. It is made up of many pages such as a landing page, an opt-in webpage, a thank you page, an upsell page and on and on and on.
To make all this yourself would take a gigantic budget and lots of time.
Unless you use Clickfunnels.
Here is a summary of the attributes Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels includes a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Collect your prospects, segment them in different groups and send them automated marketing emails and text messages.
Set up an affiliate program: You can get other people to sell your merchandise for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you are an expert on any subject — and can wow people with amazing and high-quality articles, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your classes to a hungry audience that wishes to learn from you.
And that is not all.
If you don’t want to sell courses — and wish to create content such videos and blog posts in your own pace without bundling it up, you may even create membership sites and ask your audience to pay a recurring fee every month to access your content.
It’s important to note that while Kajabi is excellent for selling educational content, it is limited to only that. If you plan to sell a wider variety of merchandise, Clickfunnels is better suited to you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a strong course construction system with which you can set up the video course or articles and make revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of sales funnels and marketing campaigns you can use to sell your digital products. However, Kajabi’s sales funnels are not as strong as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels don’t.
Built-in CRM: Kajabi’s CRM lets view information about your clients, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your classes or membership websites. In addition, you can section leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel instrument.
But this doesn’t mean that you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel applications still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us begin with researching both tools center offerings, including the website builder, which is the arguably the most significant part both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to create the best sales funnel for your business that gets you the greatest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You receive funnels for collecting emails, selling goods, hosting webinars, running memberships websites and much more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and more.
You can customize every funnel by adding new pages in the templates section or removing existing ones.
All you really need to do is edit the content within them with your own text, video, images, and offering.
2. The Page Editor
If you want, you don’t have to decide on a preexisting funnel or work on a page based on a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done within the webpage editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a website has.
You can change fonts, divide the page into columns, add youtube videos as your page background and much more.
When You’ve built your pages — and your entire funnel, you link it to your domain, WordPress blog, facebook advertisement or anywhere else you want and put your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards educators, and hence, it’s the largest goal is to help you gain revenue by selling educational content and classes.
Kajabi delivers a robust course builder you can use to create a video class series or a membership site.
When you get started, Kajabi offers you three’blueprints’ to construct a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a curriculum from scratch.
But let’s say you choose the online course blueprint. Here’s what you will be presented with:
You will see the course was divided into categories and sections for your convenience. You just need to edit them to match the topics of your program.
Once finished, you can then set the price of your course — that can either have fixed price that they can pay in full or as monthly obligations. Or you can add a subscription model that provides them access to this course provided that they pay a recurring subscription fee.
The Website Builder
Then you move on to the site builder and build the site by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You will be able to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’sections’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you can even add social cards, comment sections, countdown timers, video, text and other components also.
Actionetics: Clickfunnels Email Marketing Solution
Email marketing is what comes after you have captured leads from your sales funnel. It allows you to keep in touch with your audience and keep giving them valuable information and updates to any new products and services you launch.
To do that, Clickfunnels includes a strong email marketing service called actionetics.
Is basically allows you to store information about your leads, segment them based on how they interact with your funnel and send them emails and text messages with invaluable information, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact information, social profiles and other information about your leads. Moreover, you can see when they have interacted with your funnel and what they’ve purchased.
- Email Lists: This is where you can segment your leads in various leads. It is possible to categorize people based on what products they bought (or did not bought), which funnels are they interacting with, where they are located and much more.
- Email Broadcasts: In here, you can create new emails based on templates or from scratch, add text, pictures, videos and more. When you have’assembled’ your email, you can schedule it to be sent out at a specific time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to guide them into various funnels. For instance, you can automatically set up actions to send them a series of emails when they join a list, create a purchase etc.. Then you can add additional steps to send unique offers to members of the list. Basically, if you want to automate your email marketing procedure, this is where you’re going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into leads.
To start, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and much more. Or as always, you can make your own funnel and emails from scratch.
But to demonstrate how the pipelines work, let us take the promotional supply pipeline as an example.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the document (or any file) your customers will get in sales page in exchange for their email.
2. Your product: This is the content or course your customers will buy at the checkout page.
Once you add this info, you will see the entire funnel has been created immediately.
- The pipeline will start with the’promotional offer’ page where visitors can input their email in exchange for a free educational record.
- Next, they’ll receive two emails which will lead to a sales page.
- Finally, if your prospects click your CTA, they’ll be directed to the checkout page where they can buy your product.
All you’ve got to do is edit the text inside the funnels along with your own copy, images and videos. Of course, you can add or remove emails and pages on your pipeline and customize it according to your requirements.
And in just a couple hours, instead of days or weeks, you will have a funnel you can put in action on your website.
Pricing: The Final Deciding Factor
Clickfunnels starting cost is $97 a month. Kajabi’s starting price is $129 a month.
In the beginning plan, both restrict their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi offers all its best features in the starting plan.
Clickfunnels does not provide the actionetics feature which includes its email marketing and funnel automation service in the basic plan.
However, if you’re going to be using these products long-term and are not strictly going to market e-courses, Clickfunnels is a much better choice.
Because as your company grows, the basics plan’s limits will not cut it and you’ll have to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels price $297 per month. The top tier infinite plan of Kajabi costs $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier plan as well which prices $389 a month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations at all and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
Ultimately, if you are going to be selling e-courses, you still need to consider Kajabi as it delivers a mid-tier plan that’s not too expensive. But if you are in the long run and will be selling all sorts of merchandise, Clickfunnels is your ultimate choice for your entrepreneurial needs. It is more versatile, meant for selling all kinds of things (even courses!) And much cheaper than Kajabi.