Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s start this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its features are geared to towards assisting you with one task only: creating amazing sales funnels that get you the an increasing number of sales.
But Kajabi is meant for a different purpose altogether:
Its objective is to help you create a suitable content delivery system with which you can make revenue through your classes and content.
In this review, we’ll do a feature comparison of both Kajabi and Clickfunnels to see how they stack up. This will allow you to realize which sales funnel tool is better suited for your enterprise. We are going to compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that both these tools offer similar features, yet are intended for very different audiences.
But which tool is perfect for you? Keep reading to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you want a sales funnel.
However, building a sales funnel is no simple task. It consists of many pages like a landing page, an opt-in webpage, a thank you page, an upsell page and on and on and on.
To make all this yourself would take a gigantic budget and lots of time.
Unless you use Clickfunnels.
Here’s a summary of the attributes Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Gather your prospects, segment them in various groups and send them automatic advertising emails and text messages.
Set up an affiliate program: it is possible to get other people to sell your merchandise for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you’re an expert on any topic — and can wow people with amazing and high-quality content, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your courses to a hungry audience that wants to learn from you.
And that is not all.
If you don’t need to sell courses — and want to make content for example videos and blog articles at your own pace without bundling it up, you may even create membership websites and ask your audience to pay a recurring fee every month to access your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it is limited to only that. If you plan to sell a wider variety of products, Clickfunnels is better suited to you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a robust course building system with which you can set up the video program or articles and earn revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of revenue funnels and marketing campaigns you can use to sell your digital products. But, Kajabi’s sales funnels aren’t as strong as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels do not.
Built-in CRM: Kajabi’s CRM lets see info regarding your clients, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your courses or membership websites. Moreover, you can segment leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel instrument.
But this doesn’t mean you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel software still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us start with researching both tools center offerings, including the website builder, that’s the arguably the most important part of both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main purpose is to make it easy for you to build the best sales funnel for the business that gets one of the greatest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You receive funnels for collecting emails, selling goods, hosting webinars, running memberships sites and much more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and more.
You are able to customize every funnel by adding new pages from the templates section or removing existing ones.
All you really have to do is edit the content within them with your own text, video, images, and offering.
2. The Page Editor
If you want, you don’t need to decide on a preexisting funnel or work on a page according to a template. You can start with a blank page to make your sales funnel from scratch.
All editing is done inside the webpage editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a site has.
You may change fonts, split the page into columns, add youtube videos as your page background and much more.
Once you’ve assembled your pages — and your entire funnel, you link it to your domain, WordPress blog, facebook ad or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards educators, and consequently, it’s the largest purpose is to help you get revenue by selling educational content and courses.
Kajabi delivers a robust course builder you can use to create a video class series or a membership website.
When you get started, Kajabi offers you three’patterns’ to construct a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a curriculum from scratch.
But let’s say you opt for the online course blueprint. Here’s what you’ll be presented with:
You’ll see the course was divided into categories and sections for your convenience. You just need to edit them to match the topics of your course.
Once done, you can then set the purchase price of your course — that can either have fixed price that they can pay in full or as monthly obligations. Or you can add a subscription model that gives them access to this course as long as they cover a recurring subscription fee.
The Website Builder
Then you move on to the website builder and build the site by choosing a theme or from scratch. The web builder, just like Clickfunnels, is strong. You’ll have the ability to add anything from images, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’segments’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you may even add social cards, comment sections, countdown timers, video, text and other elements as well.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you’ve captured leads from your sales funnel. It permits you to keep in touch with your audience and keep providing them valuable information and upgrades to any new products and services that you launch.
To do that, Clickfunnels has a robust email marketing service called actionetics.
Is basically allows you to store information regarding your leads, section them based on how they interact with your funnel and send them emails and text messages with invaluable advice, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact information, social profiles and other information about your leads. In addition, you can see when they’ve interacted with your funnel and what they have purchased.
- Email Lists: This is where you can segment your leads in various leads. You can categorize people based on what products they bought (or didn’t purchased ), which funnels are they interacting with, where they are located and much more.
- Mail Broadcasts: In here, you can create new mails based on templates or from scratch, add text, pictures, videos and much more. When you’ve’assembled’ your email, you can schedule it to be sent out at a specific time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to direct them into different funnels. For instance, you can automatically set up activities to send them a series of emails when they join a list, create a purchase etc.. Then you can add additional steps to send unique offers to members of that list. Basically, if you would like to automate your email marketing process, this is where you are going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into leads.
To begin, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and much more. Or , you can make your own funnel and mails from scratch.
But to demonstrate how the pipelines work, let’s take the promotional supply pipeline for instance.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your customers will get in earnings page in exchange for their email.
2. Your product: This is the content or course your customers will purchase at the checkout page.
Once you add this info, you’ll see the entire funnel has been created immediately.
- The pipeline will start with the’promotional offer’ page where visitors can enter their email in exchange for a free educational record.
- Next, they will receive two emails that will lead to your sales page.
- Finally, if your leads click your CTA, they will be directed to the checkout page where they can buy your product.
All you have to do is edit the text within the funnels with your own copy, pictures and videos. Of course, you can add or remove emails and pages on your pipeline and customize it according to your needs.
And in just a few hours, rather than days or weeks, you will have a funnel you can put in action on your website.
Pricing: The Closing Deciding Factor
Clickfunnels starting price is $97 per month. Kajabi’s starting price is $129 per month.
In the starting plan, both limit their offerings but are still reasonable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi provides all of its top features in the beginning plan.
Clickfunnels does not provide the actionetics attribute which includes its email marketing and funnel automation service in the basic plan.
However, if you’re going to be using these products long-term and are not strictly going to sell e-courses, Clickfunnels is a much better choice.
Because as your business grows, the basics program’s limits won’t cut it and you’re going to need to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels price $297 per month. The top tier unlimited plan of Kajabi prices $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier program as well which prices $389 a month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations whatsoever and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
In the end, if you’ll be selling e-courses, you still need to consider Kajabi as it delivers a mid-tier plan which is not too expensive. But if you are in the long term and will be selling all kinds of merchandise, Clickfunnels is the ultimate choice for your entrepreneurial needs. It is more versatile, intended for selling all kinds of things (even courses!) And much cheaper than Kajabi.