Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us begin this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its features are geared to towards helping you with one task only: creating amazing sales funnels that get you the more and more sales.
But Kajabi is meant for another purpose altogether:
Its purpose is to help you make a suitable content delivery system with which you can earn revenue through your classes and content.
In this review, we will do a feature comparison of both Kajabi and Clickfunnels to see how they stack up. This will help you understand which sales funnel instrument is better suited to your business. We are going to compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that both these tools provide similar features, yet are intended for very different audiences.
But which tool is perfect for you? Read on to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you need a sales funnel.
But building a sales funnel is no easy task. It consists of many pages such as a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make all this yourself would take a massive budget and lots of time.
Unless you use Clickfunnels.
Here is a summary of the features Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with strong automation tools: Gather your leads, segment them in various groups and send them automated advertising emails and text messages.
Set up an affiliate program: You can get others to sell your products for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you are an expert on any subject — and can wow people with amazing and high-quality articles, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your classes to a hungry audience that wants to learn from you.
And that is not all.
If you don’t need to sell courses — and wish to create content for example videos and blog articles in your own pace without bundling it up, you may also create membership sites and ask your audience to pay a recurring fee every month to access your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it is limited to just that. If you plan to sell a wider variety of merchandise, Clickfunnels is better suited to you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a robust course building system with which you can set up the video program or articles and earn revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of sales funnels and marketing campaigns you can use to sell your digital products. But, Kajabi’s sales funnels are not as powerful as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels do not.
Constructed CRM: Kajabi’s CRM lets view info regarding your clients, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your courses or membership websites. Moreover, you can section leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel instrument.
But this doesn’t mean that you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel applications still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s start with exploring both tools center offerings, for example, website builder, that’s the arguably the most significant part both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main purpose is to make it easy for you to create the best sales funnel for the business that gets you the highest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You receive funnels for collecting emails, selling goods, hosting webinars, running memberships sites and much more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and much more.
You can customize each funnel by adding new pages from the templates section or removing existing ones.
All you really have to do is edit the content inside them with your own text, video, pictures, and offering.
2. The Page Editor
If you would like, you don’t have to choose a preexisting funnel or work on a webpage according to a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done inside the page editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a site has.
You can change fonts, divide the page into columns, add youtube videos as your page background and much more.
Once you’ve built your pages — and your whole funnel, you link it to your domainname, WordPress blog, facebook advertisement or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards teachers, and consequently, it’s the largest goal is to help you gain revenue by selling educational content and courses.
Kajabi offers a robust class builder you can use to create a video course series or a membership site.
When you get started, Kajabi offers you three’patterns’ to build a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a program from scratch.
But let’s say you opt for the online course blueprint. Here’s what you will be presented with:
You will see the course has been divided into categories and sections for your convenience. You just have to edit them to match the topics of your course.
Once done, you can then set the price of your course — that can either have fixed price that they can pay in full or as monthly payments. Or you can add a subscription model that gives them access to this course provided that they pay a recurring membership fee.
The Website Builder
Then you move on to the site builder and build the website by choosing a theme or from scratch. The web builder, just like Clickfunnels, is strong. You’ll be able to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’sections’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you can even add social cards, comment sections, countdown timers, video, text and other elements as well.
Actionetics: Clickfunnels Email Marketing Solution
Email marketing is what comes after you’ve captured leads from the sales funnel. It permits you to stay in contact with your audience and keep giving them valuable information and updates to any new products and services you launch.
To do that, Clickfunnels includes a robust email marketing service called actionetics.
Is basically permits you to store information about your leads, section them based on how they interact with your funnel and send them emails and text messages with valuable advice, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact info, social profiles and other information regarding your leads. In addition, you can see if they’ve interacted with your funnel and what they’ve purchased.
- Email Addresses: This is where you can segment your leads in various leads. It is possible to categorize people based on what products they bought (or didn’t purchased ), which funnels are they interacting with, where they are located and much more.
- Mail Broadcasts: In here, you can create new mails based on templates or from scratch, add text, pictures, videos and more. When you have’built’ your email, you can schedule it to be sent out at a particular time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to direct them into various funnels. By way of instance, you can automatically set up activities to send them a series of mails when they join a list, create a purchase etc.. Then you can add additional steps to send different offers to members of the list. Basically, if you want to automate your email marketing process, this is where you’re going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into prospects.
To begin, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and much more. Or as always, you can create your own funnel and emails from scratch.
But to demonstrate how the pipelines work, let us take the promotional supply pipeline for instance.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your customers will get in sales page in exchange for their email.
2. Your product: This is the course or content your clients will purchase at the checkout page.
After you add this info, you will see the whole funnel has been created instantly.
- The pipeline will start with the’promotional offer’ page where visitors can enter their email in exchange for a free educational document.
- Next, they will receive two emails which will lead to a sales page.
- Finally, if your prospects click your CTA, they will be directed to the checkout page where they can buy your product.
All you have to do is edit the text inside the funnels along with your own copy, images and videos. Needless to say, you can add or remove pages and emails in your pipeline and customize it according to your needs.
And in just a couple hours, instead of days or weeks, you will have a funnel you can put in action on your site.
Pricing: The Closing Deciding Factor
Clickfunnels starting price is $97 per month. Kajabi’s starting price is $129 a month.
In the starting plan, both limit their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi provides all its best features in the beginning plan.
Clickfunnels does not provide the actionetics feature which includes its email marketing and funnel automation support in the basic program.
But if you’re going to be using these products long-term and are not strictly going to sell e-courses, Clickfunnels is a much better choice.
Because as your business grows, the basics program’s limits won’t cut it and you’re going to have to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels cost $297 a month. The top tier unlimited plan of Kajabi costs $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier program as well which prices $389 a month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations whatsoever and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
Ultimately, if you’ll be selling e-courses, you still need to consider Kajabi as it delivers a mid-tier plan that’s not too expensive. But if you are in the long run and will be selling all sorts of merchandise, Clickfunnels is your ultimate choice for your entrepreneurial needs. It is more versatile, meant for selling all sorts of things (even classes!) And much cheaper than Kajabi.